The word NONEN originates from Nahualt, which means MY LIFE. The main concepts of the brand are Mexico, Nahualt, life and jewelry.

NONEN is an innovative author jewelry proposal with design quality that recognizes the culture of Mexico as its DNA, it is launched on the Guadalajara market in 2017 with the concept of expressing the culture and identity of Mexico through its design, creating emotional bonds between people or life experiences. Being its main priority customer satisfaction, it manages a high quality in its pieces, which are mainly made with .925 silver and gold, its pieces are handcrafted by expert jewelers.